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Massimo Vignelli, renowned Italian designer who created the classic American Airlines logo, once said that designers use far too many fonts. There are a few classics that Vignelli has put his stamp of approval on, like Garamond, Bodoni, Helvetica, Univers, Futura, Caslon and Baskerville – between them spanning three centuries of type design history. And most designers would agree that all of the above are timeless, albeit well-worn classics.But what about those times when you need something a bit different? Sometimes the ubiquitous serifs of Times New Roman just don't quite match your vision. We've put together a selection of top fonts that, although often overlooked, should be in your toolkit. For a more exhaustive list, check out our pick of, for every font you'll ever need while on a budget.Our list is split into display fonts, serif fonts, sans serif fonts and slab serif fonts to help you find the font you need. We'll start with display fonts.
Display fonts 01. (Image credit: Chauncey Griffin on NubbyTwiglets). Price: From £25.Okay, so Vignelli already ticked Bodoni off the list – and a beautifully classy Didone-style serif it is too, thanks to the craft skills of Giambattista Bodoni in the late 18th century. But this display version from the 1920s is something extra special for setting large, high-impact type where the extreme contrast between the stem thickness really comes into its own. A top font that's perfect for setting large, high-impact type where the extreme contrast between the stem thickness really comes into its own.
Cumulus & Foam. (Image credit: Stefan Kjartansson on YouWorkForThem).
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Price: From $24.99.Designed by Stefan Kjartansson for YouWorkForThem, this utterly unique, quite surreal display font combines simple, ultra-thin lines with bulbous, cloud-like forms to give Cumulus & Foam its tagline, 'the most beautifully grotesque font of our time.' Although Kjartansson proudly asserts that it doesn't work as a typeface, this top font's 'ugly beauty' and 'disciplined chaos' can certainly add character to a project.Next page: serif fonts.